B2C, short for Business to Customer, refers to transactions where businesses sell products or services directly to individual consumers rather than to other businesses or organizations. It involves the typical retail model where businesses market their goods or services to individual customers who make purchasing decisions based on personal preferences, needs, and budget constraints. B2C transactions are often characterized by a large volume of smaller-scale transactions compared to B2B transactions, and they often focus on creating a positive customer experience to build brand loyalty and repeat business.
In B2C relationships, businesses employ various marketing strategies to attract and engage customers, including online advertising, social media marketing, promotions, and personalized customer service. The goal is to effectively communicate the value proposition of their products or services directly to consumers and facilitate a smooth purchasing process that meets customer expectations.
